The way I talk to a friend who’s about to make a huge mistake and needs someone to shake her before it’s too late.
No frills.
No fake delicacy.
None of that modern habit of wrapping every truth in cotton so nobody feels uncomfortable.
Because some truths are uncomfortable.
And what a shame.
The scam is uncomfortable too, but that one they charge you for.
So pour yourself whatever you want to drink.
Get comfortable.
Grab your notebook if you’re one of those people who underline.
And get ready, because we’re going to open up this industry the way you open an empanada to see if it really has meat inside or if they sold us pure air again.
We’re going to look at how they build the character.
How they rent the luxury.
How they invent the urgency.
How they get testimonials.
How they turn any criticism into a “scarcity mindset.”
How they make you feel guilty for not getting results.
And how some of them got rich not by teaching people how to make money, but by charging thousands of desperate people to learn how to make it.
This book isn’t here to take away your hope.
It’s here to keep any random hustler from using it to stick their hand in your pocket.
Because a teacher is one thing.
And a hunter looking for someone tired, in debt and eager to believe is something very different.
When you finish this book, you might still not be a millionaire.
I’m not going to promise you that kind of bullshit.
But at least you’ll keep the money some ghost was planning to take from you.
And these days, that’s already a profit.
Welcome.
Let’s ruin their business.